Intro To Gary V. Video
- Times are changing and that applies to the way professional do things. ADAPT!!!!
- Love it or don't do it
- Listen to customers, all of them, each and every one of them, make them happy and satisfied.
- Hustle (passion, work ethic, etc.)
- It's about brand Equity in yourself.
- Patience
- 17 months M-F  did tv
- What do I want to do everyday for the rest of my live?
- Biz Model
- Legacy greater than currency
- Connect to your user base anyway possible.
Note on how Rob can most help me succeed in this class: please provide examples of the latest/current trends that are relevant to the Marketing/Biz world.

Value Proposition
1. Unique 2. What Benefits Does It Promise To Consumers? 3. What Is their Competitive Advantage?

Examples of Value Proposition: The Car Industry
BMW - The Ultimate Driving Machine
Ford Trucks - Built Tough
Toyota - Let's Go Places - Long Lasting/Reliable
Lexis - $/Luxury Cars
Tesla - Environment Friendly/Electric cars.

Example #2
Nike - Value Prop - "Just Do It"
Dutch Bros - Value Prop - Quick (Drive Thru)/FRIENDLY (it's the vibe they give out, not so much about the coffee).
Starbucks - Value Prop -Status, Free WiFi, Sit Down/Feel like home environment/cozy.-
*value proposition is not so much about the product itself but rather the vibe and environment, at least for dutch and Starbucks*