Week 1 Marketing Blog

                                                 TOPIC 1: ABOUT YOU

What prompted you to enroll in this course? It's a Business major required class, and the topic has interested me for quite a while because it appeals to my interest despite me not knowing much about this topic yet.

Are you a business/marketing major? I am a business major, but I'm still deciding which business path (marketing, biz info. systems, accounting, finance, entrepreneurship, business administration, etc.).


What are you most interested in learning about marketing? How to use and understand the concept of the blend between business marketing and social medial platforms.


Tell us something you are passionate about outside of college? Watching sports news and sports video blogs that talk about topics such as "what if Lebron James played in the NCAA's before going pro? How would it affect the 2003 NBA draft?" or "Whatever happened to NBA's Tracy McGrady?" I also like to watch highlight clips of various sports whether it be basketball, mma, boxing, or some other sport that I might not enjoy to watch but I thought the highlight clip was worth watching. Another passion of mine is exercising to stay healthy and vent out some extra energy, since I tend to have ADD and OCD like symptoms, and exercise is crucial in managing these symptoms. Another passion of mine is pets, I have been fond of those cute furry creatures since I was a toddler and still continue to be as of today. In addition to the stuff above I have mentioned, I am also fond of the medical cannabis industry, it might be a controversial topic and some might be against it, but I think cannabis has many health benefits to offer as its value proposition, and I hope to be part of that growing industry soon.



                                         Topic 2: MARKETING IN THE NEWS

1. Summarize the article. (What were the three main points or takeaways?)

• The Marijuana/Cannabis Industry is getting bigger and its evolving, supersized to be exact, and the old ways don't work any more for growers/cannabis businesses, so they must adapt to new methods to boost and manage their sales to keep up with their competition. The main method growers will have to deal will is scaling up and re-branding itself, which is producing their goods at large volume via technology and changing its image to gain more acceptance. In addition to the bright future of the Cannabis Industry, the technology it will need will come from the industrial equipment, which will boost some of those industrial businesses sales (the ones that want to sell their products to the cannabis businesses).

What's the Value Proposition of the company or organization involved?

• High Standards marketing agency offers specialized, sophisticated, informative events

What's the main point that applies to marketing?

•  Cannabis is re-branding itself to increase its potential in this rapidly growing industry in order gain nationwide mainstream acceptance and boosts its sales. The events it produces focuses on integrating cannabis with lifestyle activities that people already enjoy, such as dining, shopping, spa, wellness and similar experiences.

What was unique and/or new about the marketing approach?

• There are many benefits to re-branding marijuana since it's growing so fast, there are many sub markets (recreational market, medical user market, edible market, etc.) as well that need to be served and marijuana needs to change its image to have more endorsements from famous celebrities to reinforce and support its re-branding efforts.

What did you learn from the article?

• If one is to be involved in the Cannabis Industry, one must always be hustling and take an aggressive approach in all aspects of business as that industry is growing at a rapid pace, and this industry needs a a branding makeover to accommodate the skyrocket grow pace. Slacking is not acceptable and one has to use whatever new methods (new marketing plans, collaborating with the industrial equipment industry, etc) is available as it will pave the way for this evolution. The stereotype of users being "lazy stoners" needs to be completely eliminated if this industry is to reach its ultimate goal (mainstream acceptance/legalization in all states), re-branding/new marketing strategies is a must have it every cannabis biz arsenal.

Article Link: https://www.entrepreneur.com/article/300656

Organization Website: https://www.highstandardsagency.com/